Your source for owned media insight

2026 Owned Media Global Market Report

Get a definitive analysis of the owned media, retail media and commerce media markets with data and insight from Sonder, Andrew Lipsman and the CMO Council. This comprehensive report sizes the global market for the first time, reveals the different leverage opportunities, showcases innovations and provides a realistic commercial potential number for your business. Enter your...

2025 Owned Media Global Market Report

We have witnessed the global retail media sector go from nothing to $150 billion in close to 5 years. Now we are seeing major global players in non-retail sectors like Chase Bank, United Airlines, PayPal, telco EE, Marriott and 7-Eleven all emerging with owned media networks. We expect to see similar levels of growth in...

Guide: How to maximize your assets

From inside-out: Optimizing owned media across the customer journey Owned media channels—like websites, apps, and in-store digital displays—are powerful assets when strategically aligned with the customer journey to maximize their value. By understanding where and how to leverage these assets, businesses can unlock new revenue streams, build stronger partner propositions, and increase the overall financial...

Cheatsheet: Quick wins to boost your owned media impact

Infographic: Media value unpacked

The inside-out communication model

Myer and Virgin executives discuss maximizing their assets

FY’24 Owned Media Market Report & Ranking

Owned media leverage goes mainstream This year’s report finds marketers’ understanding of the owned media opportunity is much clearer than it was a year ago. The conversation has transitioned away from focusing exclusively on the Grocery & Liquor sector, to include department stores, banks and pure-play digital businesses. In such a dynamic marketplace, we wanted...

FY’23 Owned Media Market Report & Ranking

For the first time, Australia has finally got a comprehensive read on the owned media sector in its entirety, across these 9 categories: The report shows that owned media is worth $3.9Bn in commercial potential and whilst Grocery & Liquor retail media players have grabbed all the headlines, they represent less than a third of the total market for owned media. The report unpacks the opportunities,...