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Grow Tag

There can be no doubt that programmatic media buying has the potential to change the way brands connect with customers. The promise of more relevant, timely and persuasive communication is intoxicating for a marketer. Coupled with a more efficient media buy and greater transparency, programmatic...

Chess masters don’t focus on the pieces on the board, they look at the empty space for potential moves. Professional footballers don’t look at the player with the ball, they look at the other players moving into position. Amateurs focus ONLY on the pieces, on...

A bit of Sonder chest-beating this week. Two organisations which can each justifiably claim to be veterans of owned media leverage and have some of largest owned media channels in the country, have recently started working with us to leverage their assets even further. Thereby...

We learned at a young age that wishing for something nasty to go away didn’t necessarily make it go away. The annoying little brother, homework, green vegetables, they all stuck around despite our desire for them not to. So to adblocking: advertisers have been putting...