You may not know Tim Flattery, but there’s a good chance you know his work… Most recently he launched WPP’s content specialist Wavemaker in North America (before MEC and Maxus folded into it). Tim’s content creation credentials are impeccable – he created and sold the...
Do you remember what it was like being a teenager? The constant pressure to fit in, striving to be popular, to say the right thing, to wear the right thing, to have the latest thing, talking about yourself constantly, airing your ill-informed opinions on whoever,...
Some of the most prestigious, respected award bodies in the global marketing industry are missing something important and it has been bothering me for some time. Let’s start with the good news: they are getting much better at acknowledging efficacy as a factor in deciding...
The best marketing isn’t really marketing at all. It’s logistics, customer service, operations, commerce, experiences...
Around this time of year the global marketing press is caught up in predictions for the year ahead, what might, what could, what should happen next. So here at Sonder we thought we’d be bold, throw ifs, maybes and mights to the wind and state...
It’s that time of year again – Christmas. It rolls around quickly. Evocative brand advertising, aggressive retail advertising, crowd's, anticipation and tradition. It’s an intoxicating mix for both consumers and retailers alike. Most B2C companies rely on people's Christmas gifting generosity to meet annual sales...
For years, shopping centres & department stores have used themed events as clever marketing tools to attract customers who then spend money they otherwise wouldn’t have. We’ve all seen the stampede for Santa’s Grotto, the celebrity chef book signing or X-Factor auditions. Now another category...
Whilst it’s easy to occasionally poke fun at the self-help industry, it is now worth upwards of $12bn in the US alone. People who buy into the category are often repeat purchasers, buying multiple products and services – sometimes referred to as therapy-junkies. It’s a burgeoning...
Seth Godin is by a country mile, the most visionary, articulate and inspirational marketer on this planet. Author of 18 books including the seminal Purple Cow, he writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. If...
With the exception of Don Draper, what TV character would be the best marketer in the real world? It certainly wouldn’t be Jon Snow after he nearly ruined the brand partnership between the Lannister’s and Targaryen’s. Of course, Daenerys is a strong contender, she’s got...