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Business Tag

Being a media owner, like being a world leader (or wife of a world leader for that matter), comes with responsibilities. For businesses, it is especially so when using owned media channels to distribute exclusive content that people love. Last week two headlines in the news...

In case you missed it, GDPR is now enforceable as of last Friday. You probably knew it was coming, because your inbox may have experienced an explosion of “We’re Changing our Privacy Policy” emails. Whilst GDPR will affect different business in different ways, all businesses...

In the 2013 movie Ocean’s Eleven, Danny and Rusty assemble a team of specialists to achieve an audacious heist. This is a good analogy for the way Village Entertainment is transforming their business model, by assembling unique and imaginative entertainment solutions for people within their...

In the paid/owned/earned media triumvirate, there is a wealth of insight and intelligence regarding paid and earned media, but very little on owned. As the world’s leading owned media specialist, Sonder is gathering insights and intel on the state of the owned media landscape. In...