Amex is a connection business. Connecting merchants with shoppers and people with their purchases. Their customers are twofold – merchants and card members. You can’t have one without the other and the dynamic between the two is delicate.
In order to deliver maximum value to their merchants, Amex helps to connect them with their optimal shoppers through the Amex Offers program. This program allows merchants to connect with relevant customers and provide meaningful offers. Win-win.
Amex Offers provides incredible downstream financial performance of the merchants offer, what had been missing was the upstream audience and media value. Sonder was brought in to address this and complete the puzzle. The scope of the evaluation was significant – 11 markets across APAC, EMEA, LATAM and North America. Each market in different states of sophistication and each market with different owned media channels.
The result is an independent, third party global valuation that empowers Amex to demonstrate the enormous value that merchants receive through the Offer program.
If you’re looking to improve both partner relationships and customer experience, we’d love to hear from you
Owned media leverage is about more than driving new revenue – it can improve partner relationships and customer experience