Amex is a connection business. Connecting merchants with shoppers and people with their purchases. Their customers are twofold – merchants and card members. You can’t have one without the other and the dynamic between the two is delicate.
In order to deliver maximum value to their merchants, Amex sought to help connect them with their optimal shoppers. In doing so Amex can offer more relevant products and services to their card members. Win-win.
Amex engaged Sonder to first put a value on the owned media they were already giving to merchants and then help them extract greater value from their assets. The result is an accurately valued owned media ecosystem that benefits merchants and cardmembers as well as delivering revenue growth for the business.
To quickly find out what your assets are worth you can use MAVmetric.com click here
Amex uses owned media value as leverage with merchant partners