Sonder turn lazy owned media channels into highly valuable owned media assets that provide revenue and leverage
We identify, unlock and commercialise your business’s owned media assets.
So what is an owned media asset? We define owned media as any consumer touchpoint you control: your stores, your website, your packaging, your database, your social media, your transport, your call centre and your catalogues.
All of these assets can be leveraged for commercial advantage.
How progressive businesses are leveraging owned media
Catch the highlights from Sonder’s recent breakfast event held at Cafe Sydney below. Hear from Michael Scott, Executive General Manager of Marketing at Myer department store and Jeremy Francis, ex-Virgin Australia.
3 Ways to extract value from owned assets
Owned media assets can be leveraged to create commercial advantage in 3 distinct ways.
Pathway to leveraging owned assets