What do you see?

An icon? A piece of critical infrastructure? An engineering marvel? A rush hour headache? All of these answers are right, but there’s one more that sums up the shift towards inside-out marketing and an owned-media first approach to communications.  You see, the bridge was built 88...

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Another impossible growth target to meet?

You’re not alone… Another financial year, another hike in growth targets. Most shareholder owned businesses are under the hammer when it comes to hitting revenue growth targets.  And even when you do, the goal posts move.  The targets go up again and you’re left scratching...

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How to find your hidden gold

Here at Sonder we are dealing with all kinds of businesses, day-in, day-out, charged with discovering hidden value that will deliver a highly profitable return. We’re like a cross between Sherlock Holmes and the Money Man, Floyd Mayweather! So we thought you might like to see...

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How to leverage your owned assets to the max

A highly decorated FMCG CMO once said to me, “who the hell wants to build a community around yoghurt?”. He was talking about one of his own products and he was talking about the agency world’s obsession with ‘building a community’ on social media. It...

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