Another impossible growth target to meet?

You’re not alone… Another financial year, another hike in growth targets. Most shareholder owned businesses are under the hammer when it comes to hitting revenue growth targets.  And even when you do, the goal posts move.  The targets go up again and you’re left scratching...

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Shell puts value on a loyal customer

Recent data released by petroleum giant Shell states that a customer who engages with their loyalty programme are worth 10 times more to the company than a non-loyal customer. That is worth repeating and writing in capitals: TEN TIMES more valuable than other customers! They...

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How Nike connected with Football

This week marks one of world football’s biggest showcases, the European Champions League Final, so we thought we’d celebrate one brand’s phenomenal achievement in this sport. Nearly 20 years ago at the World Cup Finals in France 1998, Nike announced their arrival onto the world game...

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Use it or lose it

Your customers are precious. Every business knows that. The audiences you have built around your product offer and your real estate are yours, you attracted and won them over. The offers and brand partners you share with them should be carefully selected to ensure you...

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Amex add value via their #1 asset

This week we are celebrating the work of our newest client, American Express, who have long been successful proponents of owned media leverage. They understand their most powerful communication channel is the thing that makes a statement about its owner, is seen every day by...

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Nestlé to focus on direct channels

Nestlé to focus on direct channels

Nestlé, the world’s largest packaged food company, announced last week at an investor call that their next area of focus is establishing direct channels of communication with their consumers. Quite a big statement of intent from a business anchored in established distribution channels. Buoyed by...

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