Who is TV’s best marketer?

With the exception of Don Draper, what TV character would be the best marketer in the real world? It certainly wouldn’t be Jon Snow after he nearly ruined the brand partnership between the Lannister’s and Targaryen’s. Of course, Daenerys is a strong contender, she’s got...

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When is a brand a media brand?

You know time’s are a’changing when…media owners start loyalty programmes in a bid to retain their audiences. That is exactly what Sky TV have recently done in the UK. With the proliferation of content comes the proliferation of audiences and in a first for the...

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How Harrods is owning its media

Harrods is a unique brand – the epitome of luxury retailing, its global fame eclipses the fact that it’s one store in London. Just one. There are few shopping experiences that come close to that of Harrods.  The sanctity they place on their customers is...

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How Nike connected with Football

This week marks one of world football’s biggest showcases, the European Champions League Final, so we thought we’d celebrate one brand’s phenomenal achievement in this sport. Nearly 20 years ago at the World Cup Finals in France 1998, Nike announced their arrival onto the world game...

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Use it or lose it

Your customers are precious. Every business knows that. The audiences you have built around your product offer and your real estate are yours, you attracted and won them over. The offers and brand partners you share with them should be carefully selected to ensure you...

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Amex add value via their #1 asset

This week we are celebrating the work of our newest client, American Express, who have long been successful proponents of owned media leverage. They understand their most powerful communication channel is the thing that makes a statement about its owner, is seen every day by...

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This might offend some of you

Minimalism; an artistic style, an interior decorating theme and ultimately a way of life. It is an expression of freedom and courage.  Freedom from the extraneous and the superfluous. But, let’s face it, it’s not everyone's cup of tea.  Some find it cold, stark, dull and...

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