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The lead up to last Tuesday’s advertising projection on the Sydney Opera House caused phenomenal public backlash and made headlines globally. The projection was advertising The Everest, a horse racing event. In the lead up to the advertising stunt, there were plenty of opinions ranging...

Being a one-trick pony is typically regarded as a weakness. It suggests there’s only one thing that you, or your business, does well. Nothing else. Just one thing that you are totally skilled in and have mastered at the expense of all other distractions. I’m...