Sonder | Business
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Business

In the paid/owned/earned media triumvirate, there is a wealth of insight and intelligence regarding paid and earned media, but very little on owned. As the world’s leading owned media specialist, Sonder is gathering insights and intel on the state of the owned media landscape. In...

Let’s talk about Dove, because a lot of other people in the UK are right now. And not in a particularly good way. What’s driving all the chatter? Packaging. Or more specifically, the way Dove have made a range of packaging in the shape of...

The ‘Save’ icon in most applications is universally an image of a 3.5” floppy disk. A technology that hasn’t been used in decades. There are now generations of computer users who would never have seen a 3.5” disk, let alone saved something to one. What...

In the early 1800’s, John McAdams recognised that the roads in England were in terrible condition and caused major issues for transportation. He realised that if you raised the roads above the adjacent ground, covered first with rock and then stones and then bound with...