How not to bottle it

Let’s talk about Dove, because a lot of other people in the UK are right now. And not in a particularly good way. What’s driving all the chatter? Packaging. Or more specifically, the way Dove have made a range of packaging in the shape of...

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Continuity beats logic every time

The ‘Save’ icon in most applications is universally an image of a 3.5” floppy disk. A technology that hasn’t been used in decades. There are now generations of computer users who would never have seen a 3.5” disk, let alone saved something to one. What...

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Nestlé to focus on direct channels

Nestlé to focus on direct channels

Nestlé, the world’s largest packaged food company, announced last week at an investor call that their next area of focus is establishing direct channels of communication with their consumers. Quite a big statement of intent from a business anchored in established distribution channels. Buoyed by...

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The Road to Riches

In the early 1800’s, John McAdams recognised that the roads in England were in terrible condition and caused major issues for transportation. He realised that if you raised the roads above the adjacent ground, covered first with rock and then stones and then bound with...

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Triumph and Disaster

“If you can meet with Triumph and Disaster And treat those two impostors just the same…” This is taken from one of the most inspiring reads we’ve recently come across.  And not from a modern doyen of entrepreneurship, but a 100-year old poem by Rudyard Kipling....

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I’m Busy

Being “busy” is often a default response when asked “how are you?”. It’s an easy and expected response, but a mindless one that’s become largely meaningless. Sadly, busy is considered a status symbol according to a group of US academics. You can see the Harvard Business...

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