Mastercard’s view on marketing’s new role

“Marketing does not typically earn revenue, it is usually a cost centre. But marketing has some fantastic assets, which you can use for your brand, but if there is a way you can monetise those assets for the benefit of the business, why wouldn’t you?” These...

Read More

How Harrods is owning its media

Harrods is a unique brand – the epitome of luxury retailing, its global fame eclipses the fact that it’s one store in London. Just one. There are few shopping experiences that come close to that of Harrods.  The sanctity they place on their customers is...

Read More

How not to bottle it

Let’s talk about Dove, because a lot of other people in the UK are right now. And not in a particularly good way. What’s driving all the chatter? Packaging. Or more specifically, the way Dove have made a range of packaging in the shape of...

Read More

Continuity beats logic every time

The ‘Save’ icon in most applications is universally an image of a 3.5” floppy disk. A technology that hasn’t been used in decades. There are now generations of computer users who would never have seen a 3.5” disk, let alone saved something to one. What...

Read More
Nestlé to focus on direct channels

Nestlé to focus on direct channels

Nestlé, the world’s largest packaged food company, announced last week at an investor call that their next area of focus is establishing direct channels of communication with their consumers. Quite a big statement of intent from a business anchored in established distribution channels. Buoyed by...

Read More

The Road to Riches

In the early 1800’s, John McAdams recognised that the roads in England were in terrible condition and caused major issues for transportation. He realised that if you raised the roads above the adjacent ground, covered first with rock and then stones and then bound with...

Read More

Triumph and Disaster

“If you can meet with Triumph and Disaster And treat those two impostors just the same…” This is taken from one of the most inspiring reads we’ve recently come across.  And not from a modern doyen of entrepreneurship, but a 100-year old poem by Rudyard Kipling....

Read More