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The days of hyper-aggressive competition between brands are being mollified as progressive businesses put aside competitive inclinations in favour of collaboration. Sure, healthy competition can drive people and businesses to innovate and improve. But aggressive competition, the type that blindingly seeks to destroy the enemy and...

Hopefully you took the time to read this image carefully? I would read it again now anyway. This hairdresser is a ‘specialist’. It specialises in short hair, it specialises in long hair, it specialises in beard trims AND (wait for it), it also styles hair! You might think...

It’s a provocative and fundamental question, one that is often neglected while we place our focus and attention on technology, social, content or whatever the latest marketing trend is.   It is easy to confuse a brand with marketing.  The 5, 6 or however many “P’s”...

Local Area Marketing Manager was for decades the “Traffic Cop” of marketing careers; you either started there or got sent there because you couldn’t handle proper marketing. Well, guess what? The language and tenets of local area marketing are remarkably similar to those recently espoused by...

In last week's post, ‘How to get some agency love back’,  we highlighted the importance of honesty in regards to removing the systemic deception and underhand money-making practices pervading the agency landscape.  Having a frank, open and respectful dialogue between client and agency will go...

You could be forgiven for thinking the marketer-agency relationship was broken beyond repair. In the last few years we have lived through a world where ex-CEOs of large media groups admit to widespread ‘stealing’ of their client’s money via publisher kick-backs, where creative agencies continue...

Since starting Sonder a year ago, a business that focuses solely on the Owned Media space, we’ve seen the bulldog-licking-a-lemon expression a few times. It is usually in response to us suggesting that a marketer could put another brand’s advertising on their brand’s owned media...

When we go to a wedding, the races or a nightclub we get dressed up. We want to look our best. For our self esteem, for the respect of others, and for the photographs. In fact, it’s largely for the photographs. It’s because we care...

Certainty.  We all crave it and, in some cases, demand it from our colleagues, partners and suppliers.  But of course, there is no such thing as certainty.  As William Goldman said of the entertainment industry in 1983, “nobody knows anything”.  Which is perhaps more true...

What we measure is what counts.  A universally acknowledged truth is that people adapt their behaviour based on how they perceive they will be measured/compared/judged.  For those of us in the marketing and communication fields, what we measure has largely defined the industry we now...