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John Lewis & Partners in the UK has declared 2018 to be the “year of shopping on the move”, citing in their Annual Report how smartphones now account for 42% of visits (up 17 percentage points year on year). Downloads of the John Lewis app...

We’ve talked in this parish before about the gap between promise and experience. Two years ago we called it the expectation gap. I believe that gap is widening and it seems the greater the promise in advertising, the worse the product experience. You may also...

The lead up to last Tuesday’s advertising projection on the Sydney Opera House caused phenomenal public backlash and made headlines globally. The projection was advertising The Everest, a horse racing event. In the lead up to the advertising stunt, there were plenty of opinions ranging...

This week, swimwear brand Seafolly launched interactive smart mirrors in their fitting rooms for the first time, following the footsteps of fashion retailers Mango, Ralph Lauren and Rebecca Minkoff who pioneered use of the technology in their stores. The intent is to offer greater convenience...

There can be no doubt that programmatic media buying has the potential to change the way brands connect with customers. The promise of more relevant, timely and persuasive communication is intoxicating for a marketer. Coupled with a more efficient media buy and greater transparency, programmatic...

In the US, fast food chain McDonalds have been reaping the rewards of a 3 year investment in building owned media channels like digital screens, digital menu boards, a mobile app and leveraging customer data. The organisation has not stopped advertising on paid media but have...

We’ve been fortunate to work with some of the most dynamic people and businesses in the world. We’ve unlocked over $4 billion in owned media value for retailers such as Coles, Telstra, Myer, KFC and Stockland. And they have all told us the same thing… Owned...

There has has been a great deal of commentary and discussion amongst both fans and the media surrounding the latest Nike advertising campaign featuring controversial NFL player Colin Kaepernick. Even Bloomberg have waded in, with an article putting a $43M value on the discussion so far,...

Being a one-trick pony is typically regarded as a weakness. It suggests there’s only one thing that you, or your business, does well. Nothing else. Just one thing that you are totally skilled in and have mastered at the expense of all other distractions. I’m...

Doing what? Apologies for the blatant clickbait headline but it is intriguing that these and other forward-thinking organisations are all building internally what used to be a strictly external marketing function. There is an accelerating trend amongst global power brands to build and rely on in-house...