When is a brand a media brand?

You know time’s are a’changing when…media owners start loyalty programmes in a bid to retain their audiences. That is exactly what Sky TV have recently done in the UK. With the proliferation of content comes the proliferation of audiences and in a first for the...

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How Harrods is owning its media

Harrods is a unique brand – the epitome of luxury retailing, its global fame eclipses the fact that it’s one store in London. Just one. There are few shopping experiences that come close to that of Harrods.  The sanctity they place on their customers is...

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What do you see?

An icon? A piece of critical infrastructure? An engineering marvel? A rush hour headache? All of these answers are right, but there’s one more that sums up the shift towards inside-out marketing and an owned-media first approach to communications.  You see, the bridge was built 88...

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Another impossible growth target to meet?

You’re not alone… Another financial year, another hike in growth targets. Most shareholder owned businesses are under the hammer when it comes to hitting revenue growth targets.  And even when you do, the goal posts move.  The targets go up again and you’re left scratching...

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Myer puts its purpose on ice

Myer is a purpose led brand, everything they do is considered in light of their purpose. From the little one percenters to the larger, more overt initiatives. One of these larger initiatives is their commitment to the Wonderland space at their flagship Sydney City store....

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