Sonder | Blog
15413
page-template,page-template-blog-masonry,page-template-blog-masonry-php,page,page-id-15413,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1300,qode_popup_menu_text_scaledown,footer_responsive_adv,qode-content-sidebar-responsive,qode-child-theme-ver-1.0.0,qode-theme-ver-11.2,qode-theme-bridge,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

This post was inspired by a conversation with my 8 year old daughter. Those of you who have children will be familiar with how frequently they come out with surprising, entertaining or shocking statements. Those of you who don’t have children, will just have to...

It’s that time of year again – Christmas. It rolls around quickly. Evocative brand advertising, aggressive retail advertising, crowd's, anticipation and tradition. It’s an intoxicating mix for both consumers and retailers alike.   Most B2C companies rely on people's Christmas gifting generosity to meet annual sales...

For years, shopping centres & department stores have used themed events as clever marketing tools to attract customers who then spend money they otherwise wouldn’t have. We’ve all seen the stampede for Santa’s Grotto, the celebrity chef book signing or X-Factor auditions. Now another category...

Whilst it’s easy to occasionally poke fun at the self-help industry, it is now worth upwards of $12bn in the US alone. People who buy into the category are often repeat purchasers, buying multiple products and services – sometimes referred to as therapy-junkies. It’s a burgeoning...

Seth Godin is by a country mile, the most visionary, articulate and inspirational marketer on this planet. Author of 18 books including the seminal Purple Cow, he writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. If...

In the paid/owned/earned media triumvirate, there is a wealth of insight and intelligence regarding paid and earned media, but very little on owned. As the world’s leading owned media specialist, Sonder is gathering insights and intel on the state of the owned media landscape. In...

According to recent research conducted by the Harvard Business Revenue, 80% of CEOs don’t trust or are unimpressed with their CMOs. If that wasn’t shocking enough, it appears as though the frustrations are mutual, with 74% of CMOs stating they believe their jobs do not...

We’ve all heard the line about employees being the company’s most important asset.  But are they really?  Is an employee more valuable than a customer? When it comes to owned media, customers are far more valuable than employees, mainly through the future potential of the...

A recent global survey of 35 multi-billion-dollar advertisers found that 65% of them have improved their internal media capabilities over the last 12 months. Improvements such as hiring programmatic experts & building ad inventory trading desks, investing in resource & systems to tackle ad fraud,...

A recent study by Northwestern University has some stunning findings. Their research focused on how owned and paid media pertain to growing and declining brands. They segmented brands by their sales growth success across a 5 year period, which revealed remarkable (and consistent) differences in...