06 May Brands as media owners on the rise
Brands as media owners on the rise: Why Telstra, Woolworths and Commbank are driving new growth from owned channels as CMO’s land Chief Growth Officer remits...
Author: Jonathan Hopkins
15 Apr Forrester Report heralds new era for retailers
Having spent over 3 years championing the importance of owned media for companies wishing to connect better with their customers and leverage their channels for incremental revenue, there was some excitement when we discovered a recent report by Forrester echoing our views. Firstly, to their credentials:...
13 Apr An old model for a modern era
The digital age has seen many pioneering businesses fall by the wayside due to their structural inability to adapt, reluctance to adapt or slowness to adapt. Kodak, Nokia and Blockbuster immediately spring to mind. But in today’s connected economy where trust is the most important...
09 Apr A new way to think about retail innovation
Retail innovation is finding a better way to do something in a retail business which improves on how it was done before, adding value. Innovation is too often mistaken for invention. The true definition of innovation is finding a better way to do something that improves...
07 Apr Is Netflix’s next move advertising?
Netflix global numbers are phenomenal and scary in equal measure: Netflix has acquired a whopping 150 million subscribers, but has amassed $42BN in debt and longer-term payments relating to content (broadcast rights). Their annual programming budget for Netflix Originals alone is reported to be US$15BN....
06 Apr Woolworths Media joins the party
15 years ago in the US a Wal Mart executive realised the store was as much a retailer as a media owner. The millions of customers passing through their doors every day were sizeable enough to rival any traditional media owner’s audiences and crucially, they...
20 Mar Listen to Sonder talk about the value of loyalty members as a media asset
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="80px"][vc_column_text] The value of loyalty members as a media asset [/vc_column_text][vc_empty_space height="50px"][vc_column_text] Every loyalty programme owner has invested in capturing the attention and interest of its members, and that attention is often much more valuable than...
24 Mar Hosting a CEO Lunch with executives from Super Retail Group, Vodafone & The Iconic
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11 Mar Is trust the new marketing currency?
This is one of the pivotal questions being posed at the SXSW festival which is on now in Austin, Texas. For the uninitiated, the South by Southwest Festival and Conference has evolved over the last 32 years from a humble music festival with 700 attendees,...
25 Feb How algorithms create lifetime customer relationships
Like a line from a coming-of-age teen movie, the phrase ‘she just gets me’ comes to mind when talking about the impact a good algorithm can have on the relationship between a business and their customers. Don’t worry, this is not a post about the...