Sonder | Jonathan Hopkins
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Author: Jonathan Hopkins

This week served up a sober reminder of how the majority of the world’s population don’t recognise that they are sharing valuable information through online social platforms and even more worryingly, they aren’t aware that their information is being used to influence their behaviour with...

Have you ever felt overwhelmed by constraints? Distribution is squeezing you, legislation hurt you, budget cuts frustrate you or a lack of resource is crippling? We’ve all experienced the feeling of being constrained by factors largely beyond our control, but it is how we react...

Do you remember what it was like being a teenager? The constant pressure to fit in, striving to be popular, to say the right thing, to wear the right thing, to have the latest thing, talking about yourself constantly, airing your ill-informed opinions on whoever,...

Australia’s national telco Telstra has long been a pioneer of owned media leverage: they conducted the award-winning THANKS programme almost exclusively through owned channels, they breathed life into tired phone boxes with their free WiFi initiative AIR and they monetise AFL & NRL websites with...