Sonder is the world's first owned media asset specialist

Our mission is to help businesses unlock the power and revenue potential of their owned media assets. We believe that every business is sitting on a goldmine of owned media assets. Often these are lazy assets that can quickly and easily be turned into profitable assets.


The company we keep

Who are we
Sonder was founded in 2015 by highly respected media & marketing strategists Jonathan Hopkins & Angus Frazer.

After 15 years of guiding global brands through the ever-changing media & marketing landscape, they recognised that something was amiss; businesses weren’t receiving strategic guidance in relation to their owned media assets.

Scratching this itch, they created Sonder Communications, the world’s first owned media specialist business.


Founding Partners


Angus Frazer

With over 15 years international experience in media strategy and agency management, Angus has overseen the investment of billions in paid media across the UK, Europe, Asia and Australia.   Angus is an entrepreneur and Amazon best selling author.



Jonathan Hopkins

Jonathan has led agencies, marketing teams & media owners. He was previously CMO for Vevo and Managing Director of strategic communications agency, Razor. Jonathan’s work has been awarded at Cannes, Media Festival Asia, MFA and M&M Europe.

Click here and let us unlock the true value of your owned media assets.