Sonder | Unlocking the hidden value in your owned media assets
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Held back by your marketing budget?

The traditional levers of marketing are no longer delivering growth. Progressive marketers recognise this and seek to change, but are often held back by their budget.

Sonder liberates marketers by creating budgets

We generate value by leveraging the media assets your brand owns.​ We have ​​unlocked over $500M in ​additional value for global businesses.

What is Owned Media?

Owned media assets are defined as any consumer touchpoint you own which attracts an audience.

PACKAGING
audience targeting / media solutions / insight development / analytics reports
DIGITAL
eDM / app / website / video content / social
CONTENT
owned asset distribution / broadcast distribution / monetised distribution / brand funded
STORES
digital screens / visual merchandise / activation zones / static posters / standees / tables / wi-fi / car parks / delivery trucks
PUBLISHING
digital / print / catalogue
DATA
audience targeting / media solutions / insight development / analytics reports

Trusted by the most progressive marketers

We work with some of the most progressive businesses to leverage the media assets they own in various ways.

liberated_marketers_stacked

We will create budget for you in 3 ways:

New revenue by selling advertising space to like-minded brands

Improved commercial terms with partners who use your owned media

Savings on your paid media

 

“Harrods Media delivers an important contribution to Harrods Group bottom line with the added benefit of driving retail sales in-store”

 

Guy Cheston
Media Sales Director
Harrods Media

Progressive businesses are onto it

Progressive global businesses are monetising their media assets for highly profitable revenues and improved customer experience. This is not something for desperate businesses that ‘need the money’ & have exhausted all other opportunities.

Our proven roadmap to leveraging owned media assets

There are 3 steps to leverage your owned media:

1 - Value

Firstly you need to accurately value and audit your owned media assets. You can do this yourself using our MAVmetric tool, or we can help you.

2 - Unlock

Once you know where the value lies, you develop your assets for improved marketing and better value extraction.

3 - Commercialise

When ready you can create valued owned media solutions for other like-minded brands and generate new revenue and improved commercial terms with partners.

 

1 – Value

Firstly you need to accurately value and audit your owned media assets. You can do this yourself using our MAVmetric tool, or we can help you.

 

2 – Unlock

Once you know where the value lies, you develop your assets for improved marketing and better value extraction

 

3 – Commercialise

When ready you can create valued owned media solutions for other like-minded brands and generate new revenue and improved commercial terms with partners.

Engage With Sonder

Contact us to discuss how we can apply this roadmap to your business

What progressive marketers are saying about owned media leverage

Hear how Myer and Virgin executives are leveraging their owned media